Author Valentín Sanz / LiquenLAV
Location Novias Senda, Logroño, Spain
Client Asociación Cultural Visual (LOVISUAL)
Budget 500€
Photography Luis Díaz Díaz
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UltraNovia (“Ultrabride” in English) is a storefront intervention for a business dedicated to selling wedding dresses, Senda.
These garments are made to be worn only once. Here, the act of dressing acquires an almost ritualistic character just as it does in the universe of superheroes and superheroines where the costume is a protagonist.
Among all the characters that constitute this galaxy of individuals with unusual abilities, there are certain "normal" superheroes who need their costumes to be able to perform extraordinary feats.
This type of superhero takes special care of the place where he keeps his suit. For instance, the batcave is a much more complex and intriguing space than the dresser where Spiderman’s suit hangs. Differences can be appreciated in the act of dressing as it becomes a process of transformation.
UltraNovia creates superheroines in a nomadic way, enhancing those who use their costume; a costume that changes, specialises and adapts to each of the users.
We call this refuge the “Pao”. It is where the suit is kept and where the UltraNovia is prepared; a mobile space where the transformation ritual of the superheroine takes place.
Author Valentín Sanz / LiquenLAV
Location Novias Senda, Logroño, Spain
Client Asociación Cultural Visual (LOVISUAL)
Budget 500€
Photography Luis Díaz Díaz