TARGETTI HUB
by DEFERRARI+MODESTI

DEFERRARI+MODESTI created for the historic Italian lighting company Targetti a new space in its Florence headquarters, on the occasion of its 90th anniversary.

The company had envisaged the opening of similar spaces in Shanghai and Changzhou (China).

TH01 is a flexible space capable of transforming itself over time to host meetings, events, installations and exhibitions, with a strong contemporary, informal, unstructured character that can excite and involve its visitors.

The space is divided into various distinct and interconnected areas, in which each element intrigues and tells a story.

Located on the first floor of an industrial building, the project aims to maintain the identity of the place, trying to recover and enhance the already existing elements, thus keeping the company's new meeting space closely linked to the workplace.

TH01, conceived as a dynamic and flexible container, is in fact characterized by volumes with different characteristics and functions, distinct and interconnected, in which each element plays an important role in telling the story, values and company products.

Reception area, exhibition area, laboratory, meeting / convention area, event area.

The various volumes alternate in a game of textures, colours and materials that take shape and change their appearance through the wise use of light.

It thus becomes a space where each element communicates with others and with industrial architecture in a play of light and shadow according to a precise luminous scenography.

Visitors are welcomed in a first reception area that introduces them to the electric blue platform, a multifunctional area in which a story is displayed and presented.

For example: company history, presentation of new products, photographic exhibition, etc

A luminous glass parallelepiped houses the laboratory where you can show, test and experiment with the lighting fixtures.

The auditorium/meeting area is a large steel volume overlooking the "light box" The route ends with a view of the former warehouse, now used as an event area.

A cage lined with red PVC strips where the light sources are tested.

TH01 is a wunderkammer, an attic of wonders, unexpected and surprising. A workspace, laboratory, showroom, meeting and workshop area, location for events, ready to welcome partners, lighting designers, architects and interior designers.

A dynamic and evolving environment, a space to host training, meeting and comparison opportunities.

Authors DEFERRARI + MODESTI
Location Florence, Italy
Year 2019
Surface 990 sqm
Client Targetti Sankey S.p.A.
General Contractor DASS srl
Photography Anna Positano

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a project powered by Itinerant Office

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